InsightX is an independent due diligence, reaction and sentiment analysis agency. We believe that good choices are powered by high-quality, in-depth intelligence.

Powering good choices

InsightX is an independent due diligence, reaction and sentiment analysis agency. We believe that good choices are powered by high-quality, in-depth intelligence.

Data is everywhere. But actionable information delivered in a clear and understandable format requires skills that only a specialist like InsightX can provide.

Our team has been delivering in-depth intelligence to some of the biggest names in sport, the arts and business since 2014. Leading companies, clubs, agencies, rights holders and institutions trust us to guide their decisions when partnering with suppliers, considering player transfers, activating sponsorships, using endorsers and in mergers and acquisitions.

We use a global research team working in more than 40 languages backed by a network of journalists who perform on-the-ground inquiries in every major jurisdiction to deliver clear and detailed information and analysis which is unmatched by any other provider. Where others will provide you with machine-driven data pulled from databases, InsightX leaves no stone unturned to build a complete picture of your subject.

If you would like to see how InsightX’s approach can help you make better decisions in sponsorships, partnerships, M&A and campaigns, then please get in touch.


We will build a complete picture of a third party whether that is an individual, an organisation, a city or even a country.


Our specialists will detail any risks or threats a relationship represents to your reputation, your business or wider sentiment.


InsightX’s understanding of its clients’ specific needs and sensibilities enables us to recommend specific actions to meet any potential challenges. 

Be informed. Stay informed

Leadership team

Sophie Elsworthy


A former elite athlete, Sophie originally trained as a journalist specialising in sport, something which she continues to hold a huge passion for.

In 2015 she moved to News Corp’s Dow Jones where she worked in its professional information business before going on to run the Sports Intelligence due diligence division.

Sophie has experience working with some of the largest organisations in sport as well as in the corporate and financial space globally. She co-founded InsightX in 2020 where she remains Chief Executive Officer

Justin Williams

COO & Editor-in-Chief

A journalist with more than 30 years of experience at the highest levels of the industry, Justin is InsightX’s COO and Editor-in-Chief.

Justin trained as a journalist in the late 1980s, working his way up through the traditional route of weekly, evening and then national papers.

After several years at the Daily Mail, he joined The Sunday Telegraph in 2003 before moving to The Daily Telegraph in 2006. He was the paper’s Assistant Editor until 2014. Between 2015 and 2019, Justin ran the editorial operation for Dow Jones Sports Intelligence. 

Veronica Ferrari InsightX Head of Insight

Veronica Ferrari

Head of Insight

Veronica is InsightX’s Head of Insight. Since 2015, she has worked in social media monitoring and corporate analysis. She helps international companies and agencies with insights on online activity, reputation and risk management, influencer identification, campaign analysis and competitor benchmarking. 

Her background is in Communications from the University of Pavia, and Journalism from the London School of Journalism. 

She is currently completing an MA in Publishing at Oxford Brookes University.

George Hallam

Executive Editor

George is InsightX’s Executive Editor. 

He is a philosophy graduate turned journalist with an encyclopaedic knowledge of sport. 

After working in the charity sector during his earlier career, he qualified as a sports journalist with a Gold Standard NCTJ diploma from News Associates in 2018. 

Initially working under Sophie and Justin at Dow Jones, he took over the role of Editor of Dow Jones Sports Intelligence in 2020, joining InsightX in 2022.