Influencer partnerships are built on association. Learn how vetting can help brands understand the people they put their name behind.

Why do old social media posts keep resurfacing? Learn why historical content is creating reputational risks for influencers, brands and organisations.

When influencers become entrepreneurs, their business interests and finances may hide risks. Learn how those risks impact brands and how to mitigate them.

Discover why influencer due diligence is essential for global brands. Protect your reputation, avoid scandals and build stronger partnerships with expert-led checks.

England’s Lionesses are Euro 2025 stars and brand powerhouses. From Lucy Bronze to Lauren James, see how authentic partnerships and due diligence help brands create credible, lasting sponsorships.

The problem is, reputation isn’t static. The athlete, team or influencer you partner with today won’t be the same person six months from now. That's why ongoing monitoring is a must.

Influencers are having more impact on consumer decisions and brand growth than ever before. But partnering without due diligence exposes your brand to these significant and increasing risks. Here’s why:

Influencers and ambassadors drive buzz at the Oscars and Grammys, but the risks are high. Learn how due diligence protects brands from misaligned partnerships and maximises awards season impact.

Here are a few of the key trends which we have observed or that have become a common theme across our work in 2024.

Performing thorough due diligence on potential Olympic partnerships allows you to delve deeply into the sponsorship, ensuring that purpose-driven marketing efforts are both meaningful and authentic; choosing the right ambassador for involves more than just selecting a popular figure.