How is the fashion industry using influencers in its purpose-driven marketing?

Big endorsement deals are no longer only for A List celebrities and movie stars; today's brand ambassadors come in the form of athletes, content creators and K-Pop stars.

Although it was not to be for the Lionesses at the World Cup this year, we decided to take a look at one of their star players alongside the rest of the England team to identify their personal endorsements and see how the squad’s success has added value for the brands who have invested.

Discussion about how sponsors are investing in women’s sport has become abundant recently thanks to the UEFA Women’s Euros and the Tour de France Femmes dominating the headlines this summer. But for those that have invested, can it be said that they are levelling the playing field within their own organisations? What does their gender pay gap look like? What percentage in their leadership roles are women? And if we were to conduct due diligence on their equality credentials, what would it flag up? We’ve researched several of the most prominent sponsors of women’s sport to test exactly that.

It has become impossible to ignore the impact of so-called social media influencers on our day-to-day lives. Even if you don’t have …

InsightX report now available As coverage of the Covid-19 pandemic shifts from reporting the number of fatalities to the number of people …

What is the impact on a brand’s reputation when it associates itself closely with a man found by a court to have …