InsightX is delighted to announce a partnership with There She Rows, an all-female crew who are undertaking an unassisted, 3,000-mile row across the Atlantic Ocean.
The Atlantic Challenge, one of the toughest challenges on Earth, starts in the Canary Islands in December 2023 and ends in the Caribbean.
For around 40 days and through potential 40-ft waves, these four women are using this ultimate test of endurance not only to challenge themselves but also to inspire the next generation of girls through sport.
As a female-founded business, which has been shaped by a background in elite sport, it is a fitting partnership for InsightX.
Our intelligence and due diligence reporting on individuals and organisations within sport help InsightX to play a part in supporting the industry in upholding high standards of governance and maintaining best practice in the way in which they operate. Protecting the integrity of sport underpins what we do as a business. The inequality of women’s access to, and participation in sport is an important part of this and has always been a cause close to our heart.
InsightX Chief Executive and former rugby player, Sophie Elsworthy said: “We are delighted to be sponsoring” There She Rows “as they take on this epic challenge for such an important cause.
“Speaking personally, I lived and breathed sport in my childhood and early adult life. It has taught me to be driven, hardworking, ambitious and resilient, something which I have taken into business and which has resulted in the co-founding of InsightX.
“It is no coincidence that sportswomen make successful businesswomen and we are very excited to support and follow There She Rows as they promote this cause and train and prepare for the Atlantic Challenge.”
Unfortunately in the UK girls drop out of sports at 1.5 times the rate that boys do by age 14. By age 17, more than half of girls will quit playing sports altogether.
And according to Why female athletes make winning Entrepreneurs, a report by Ernst and Young and ESPN W, 94% of women executives have a background in sport and over two thirds of those women executives believed playing sports contributed positively to their career success and advancement.
But aside from the aforementioned business-related – and the obvious physical and mental health benefits – sport has the ability to build confidence, resilience, provide role models, debunk gender stereotypes and overall improve how women are perceived in society. The crew of Victoria Monk, Ana Žigić, Molly Green and Ellie Reynolds are raising money for the Women’s Sport Trust, a leading UK charity whose aim is to raise the visibility and increase the impact of women’s sport. They are also supporting Endometriosis UK and the Teenage Cancer Trust, two other causes close to their hearts.
Team Captain Victoria Monk said: “We are so excited to work alongside InsightX – a partner that ‘walks the walk’ in its ambitions to address the inequalities in women’s sport, as well as ‘talking the talk’. The growth of elite women’s sport is on a meteoric rise, but there is still an enormous number of girls that drop out of sport each year, missing out on its benefits both personal and professional.
“Together, There She Rows and Insight X hope to create a platform to inspire and empower the next generation of girls and women through sport – to say, if we can cross an Ocean in a tiny rowing boat (some of us never having rowed before), then you can be inspired to cross your own Atlantic Ocean, whatever that may look like for you.
“We share the same core values around integrity, empowerment and a resolute commitment to shifting the dial for women in sport and we are so excited to see what There She Rows and Insight X can achieve together.”
Through supporting There She Rows in this partnership we hope to help amplify awareness of these issues and support this incredibly brave and strong team to achieve its goals.
To find out more about the challenge visit There She Rows’ website or follow their journey on social media.
