The InsightX Premier League Sponsorship Review presents a unique perception and risk analysis of Premier League clubs’ shirt sponsorships. Now in its second year, the analysis looks back at the 2022/2023 season.
The report presents:
- The key sponsorship news and changes from the season
- A comparison on how each club’s sponsorship performed
- The impact each sponsor had in activating the club’s brand and offering exposure to its online fanbase
- How each sponsorship was perceived across social media
- How much online conversation it generated over the season
- Whether the sponsor represented a reputational risk for the club
- A look ahead to the next season and what our editors are monitoring
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