InsightX’s new ‘Premier League Sponsorship Review’ is the definitive analysis of the impact of every Premier League club’s front-of-shirt sponsorship deal for the 2021/22 season. It analyses the social media perception of each deal and the potential risks associated with each sponsor.
The report presents:
- The key sponsorship news and changes from the season
- A comparison on how each club’s sponsorship performed
- How impactful each sponsor was in activating the club’s brand and offering exposure to its online fanbase
- How each sponsorship was perceived across social media
- How much online conversation it generated over the season
- Whether the sponsor represented a reputational risk for the club