Premier League Sponsorship Review

InsightX’s new ‘Premier League Sponsorship Review’ is the definitive analysis of the impact of every Premier League club’s front-of-shirt sponsorship deal for the 2021/22 season. It analyses the social media perception of each deal and the potential risks associated with each sponsor.

The report presents:

  • The key sponsorship news and changes from the season
  • A comparison on how each club’s sponsorship performed
  • How impactful each sponsor was in activating the club’s brand and offering exposure to its online fanbase
  • How each sponsorship was perceived across social media
  • How much online conversation it generated over the season
  • Whether the sponsor represented a reputational risk for the club