There She Rows makes waves for women’s sport

Two months until they set sail…it feels like only last week that we announced our partnership with There She Rows, the fearless crew of women undertaking the World’s Toughest Row.

On the 12th December, Viki, Ana, Ellie and Abbey will leave La Gomera in the Canary Islands to row across the Atlantic Ocean.

Last week they unveiled the wrap on the vessel they will be making their voyage on.

But this is no ordinary vessel. This is Sarabi.

Who is Sarabi?

Their boat Sarabi is named after the mother of lions in the film, Lion King. It is also named in homage to the England women’s football team, the Lionesses, who have been a great inspiration to them on their mission to raise the profile of women’s grassroots sport and close the gender gap in rates of withdrawal from sports.

As proud sponsors and supporters of TSR’s mission, we loved the story behind the naming of Sarabi, and the powerful significance of the words that appear on her hull.

Between the lines

The wave pattern you see is made up of stories, submitted by women giving their reasons for dropping out of sports. The stories are deeply personal and moving and a huge motivation for There She Rows who will carry the voices of these women across the Atlantic Ocean and to the finish line in Antigua.


Alongside empowering women and girls to enhance their lives through sport, There She Rows is raising money for Women’s Sport Trust, Endometriosis UK, Teenage Cancer Trust and Eating Matters.

We can’t wait to follow their journey as they set sail on 12th December and make waves for women.

Click here for more information on There She Rows and their incredible mission and for sponsorship opportunities you can reach the team at

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