Zero-alcohol product advertising is becoming increasingly more visible, and replacing traditional ABV partnerships at major global sporting events. But is this type of advertising safer for young and vulnerable audiences? We discuss the risks and harms.
How is the fashion industry using influencers in its purpose-driven marketing?
With only two months left until There She Rows set sail across the Atlantic Ocean they unveil their boat's design and the meaning behind it.
Big endorsement deals are no longer only for A List celebrities and movie stars; today's brand ambassadors come in the form of athletes, content creators and K-Pop stars.
InsightX COO and Editor in Chief, Justin Williams, was interviewed as part of an investigation by the Financial Times into the ownership of gambling companies which sponsor the Premier League.
Although it was not to be for the Lionesses at the World Cup this year, we decided to take a look at one of their star players alongside the rest of the England team to identify their personal endorsements and see how the squad’s success has added value for the brands who have invested.
The InsightX Premier League Sponsorship Review presents a unique perception and risk analysis of Premier League clubs’ shirt sponsorships. Now in its second year, the analysis looks back at the 2022/2023 season.
Introducing Abbey Platten the newest crew member of There She Rows and will be taking over from Molly Green.
InsightX has produced a guide on gambling sponsorship following the 2023 review of the Gambling Act to understand the legislative changes implemented following the Gambling Review and navigate the ethical landscape that the gambling industry presents.
A sponsors of the Integrity and Impact Award at this year’s Sport Industry Awards, we review some of the moments where sportsmen and women have shown courage and integrity in sport 2022/23.