Unethical behaviour in sport has the potential to damage the reputations of the most prominent names. Therefore, when it comes to sports partnerships, the key to earning trust and credibility - the ingredients for lucrative, successful and long-lasting partnerships lies in transparency.

We often emphasise our reliance on journalists for our due diligence investigations. But what drives this choice, and why does it fundamentally set us apart from other providers?

InsightX provided intelligence on the CEO of Tingo, Dozy Mmobuosi, to a Premier League club in February 2021. We documented claims of widespread fraud

One misstep by a sponsored athlete or a scandal involving a partnered team can reverberate across media platforms, swiftly eroding trust and credibility of your brand. We discuss why doing due diligence in sports partnerships is essential to protecting your reputation.

In 2023, InsightX provided our clients with intelligence on prospective partnerships, be it sponsorships, player transfers, brand ambassadorships or influencer collaborations. Our due diligence research was able to help our clients avoid reputational damage by providing clear, actionable information based on extensive and peerless research.

Zero-alcohol product advertising is becoming increasingly more visible, and replacing traditional ABV partnerships at major global sporting events. But is this type of advertising safer for young and vulnerable audiences? We discuss the risks and harms.

How is the fashion industry using influencers in its purpose-driven marketing?

With only two months left until There She Rows set sail across the Atlantic Ocean they unveil their boat's design and the meaning behind it.

Big endorsement deals are no longer only for A List celebrities and movie stars; today's brand ambassadors come in the form of athletes, content creators and K-Pop stars.

InsightX COO and Editor in Chief, Justin Williams, was interviewed as part of an investigation by the Financial Times into the ownership of gambling companies which sponsor the Premier League.